From a reference
to a direction.
Find the creative worth studying.
Give your next campaign a place to start.
Find a visual direction.
Search an advertiser or keyword. Compare composition, format and copy, then keep the references for the direction you want to test.
Explore ad research

Start with what you see.
Look at how the image, headline and setting work together.
Fictional campaigns illustrate creative approaches. They are not performance evidence.
Keep a campaign’s context.
Group ads into Collections. Keep downloaded creative files in Library. Your references stay on your device, ready for your next session.
Explore Collections and Library
Give your brief
a starting point.
Compare hooks and approaches from available creative references. Use the context to develop a direction for a brief.
Codex and Claude Code setup is available. ChatGPT and Claude web setup is being verified.
Explore the AI workflow
Lead with movement.
- Reference
- Sample Pace Club campaign: “Make your move.”
- Creative direction
- Build around one clear action, one bold headline and a focused product story.
Illustrative brief. No live research runs here.
